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Corporate Twitter Strategy in 2010: Part 1 of 2
With Twitter quickly becoming a central piece of 2.0 corporate communication, we thought it would be helpful to provide some insight on our “Corporate Twitter Strategy for 2010,” in a Two Part blog...
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Corporate Twitter Strategy 2010: Part 2 of 2
Departmentalizing Twitter Goals: In order for your Twitter strategy to become pervasive throughout your organization, its important for the departmental stakeholders to understand what’s in it for...
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What is the ROI of Social Media? Part I
(This ended up being very long, I broke it into two parts so it is easier to digest.) It seems like the ROI debate around social media is continuous. The more and more this industry evolves the more...
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What is the ROI of Social Media? Part II
(This ended up being a really long post, I split it into two parts. You can read Part I here.) Tracking Goals Now that we have goals that we think can be measured we have to work out how we are going...
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